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LIVING PROOF | Your best hair powered by brilliant science.
Behind the Brand
Three hanging lab coats embroidered with "Living proof"

Problem solving products.

We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limiations of convetional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have counteless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.?

Model with dark hair wearing a denim jacket